Choosing a Digital Marketing Agency
What Matters to Your Company
You only want the best when it comes to your business, and there is no denying the need to stand out from your competitors. To do so, you have to deliver extraordinary customer service, focus on a niche audience, and create a powerful impression. And you’ve already decided to allocate dollars towards digital marketing. But exactly how do you hire the right agency? Engagement begins before your customer base even thinks about placing a call, emailing you, or stopping into your establishment. The same should be true when it comes to the first impression of the agency you are choosing.
What is your budget?
When it comes to hiring a digital agency, you first must have a clear understanding of your budget. An established and reliable agency will be able to work around your budget and prioritize your needs. The goals you set will determine your budget and priorities.
Credibility
Before you begin working with an agency, you should have a solid handle on the clients they have served. You will be surprised at how much information you can gather from a simple phone call, website, or testimonials search. If you feel good about what you see/hear, you might want to follow up with an in-house consultation. It’s best to meet with key team members in-person. Many agencies offer a free consultation to discuss goals and priorities.
What do you want from the partnership?
Once you have narrowed the list of potential agencies, you should ask yourself what you want. Are you planning on giving an agency complete creative freedom when it comes to your campaign? Do you want to be involved with posting ideas and images? Is 24/7 support important to you? Every business will have a different answer to these questions, and that’s ok! Try to determine what you would like from the partnership and grow from there.
First Impressions Matter
Checking your notifications on your smartphone, answering a text, drinking coffee, these are all things that you can do in 10-20 seconds. The same amount of time studies show is the average time consumers spend on your website. What do your 20-seconds say about your business? Is the messaging laser-focused and consistent? Are the images eye-catching? Does your site provide a clear value to your customers? If you don’t know the answer, you might want to consider hiring experts. Here is a list of essential services that a digital agency provides.
● Website Development
● Search Optimization
● Target Marketing
● 24/7 Reputation Management
● Audience Analytics
● Business Listing Management
● Copywriting and Strategy
● Engaging Social Media Posts
● Marketing Automation
● FREE Digital Audit
If you’re looking for a partner for your digital marketing endeavors, Indigo Boost is the premier choice. Contact us today to get a free digital audit or talk strategy. Visit here to learn more about our consultative approach and the values that lead to successful relationships and marketing with our partners.